I’m Edu Ariste, a UX/UI and brand identity designer based in Madrid. I’m passionate about creating and discovering visual and experience-driven solutions that not only look good but also work and truly connect with people. For over five years, I’ve been designing digital experiences and brand identities that clearly reflect who they are.

I studied at Lindenwood University (USA), where I completed a double major in Graphic Design and Web & Interactive Media. I was also lucky enough to live some amazing experiences there—like playing water polo on a sports scholarship… and winning four national championships with my team.

I’m someone who listens, observes, and enjoys thinking creatively to solve problems. I love shaping ideas from the ground up, especially when it comes to building unique identities with personality or improving digital products with a clear and coherent vision. I really enjoy thinking outside the box and finding solutions that go beyond aesthetics and bring real value. I feel especially comfortable working on brand identity and design systems—projects that call for clarity, consistency, and strong visual language. One of the projects I’m most proud of is the website redesign for Digital Smile Design, where I collaborated with various teams to completely transform their digital experience—with great results in both usability and key performance metrics.

Outside of work, I’m really into film (since I was a kid), art, sneakers, staying active, and of course, water polo. In 2018, I even launched my own clothing brand, TUNEBRAND, driven by pure creative curiosity, a love for design, and the spirit of entrepreneurship.

Right now, I’m open to new challenges and opportunities where I can keep learning, contribute my experience, grow as a designer, and surround myself with passionate people who love what they do.

If you’ve got an interesting project in mind, I’d love to hear about it!